The invention concerns a method for controlling access, in digital pay television, to data contained in the signal received by a subscriber receiving station (21) comprising steps which consist in transmitting first right allocation control messages (ECM) enabling proposal to subscribers of an on-demand operation mode and second right allocation management messages (EMM) to a user device (26), generating in the user device an access authorization signal (CW), wherein first right allocation control messages are transmitted having a parameterable profile content enabling at least one service or one programme to be authorized during a time slot based on the profile of a specific subscriber, so as to ensure an interactivity between the content of said first messages and the content of the user's device in terms of subscription for the subscriber. (FIG. - 1) CANAL +TECHNOLOGIES Address of the Applicant: 34 PLACE RAOUL DAUTRY F-75015 PARIS FRANCE 01089/KOLNP/2005 A 1089/KOLNP/2005 INDIA 2009-03-20T11:39:02Z 2007-02-09 2005-06-07 319096 H04N 7/167 WO 04/057871 A2 2237 0 229 FR 2002-12-17 02 15978 2007-02-09 0 3X7exgiS 2009-04-30T18:40:48Z 87195 CANAL +TECHNOLOGIES 50345 /app_images/b/5/1/d/f7R1331.jpg