"SYSTEM AND METHOD FOR CREATING AND PROVIDING A USER INTERFACE FOR DISPLAYING ADVERTISER DEFINED GROUPS OF ADVERTISEMENT CAMPAIGN INFORMATION"
Application 491/CHENP/2008 published 2008-09-19, filed 2008-01-29
A system and method for creating and providing a user interface for displaying advertiser defined groups of advertisement campaign information is disclosed. Generally, advertisement campaign information is organized into one more and groups. An ad group typically includes advertisements and parameters for advertisements that are to be handled by an advertisement campaign management system in a similar manner. At least a portion of the advertisement campaign information is then displayed based at least in part on at least one of the one or more groups. In one embodiment, the portion of the advertisement campaign information is displayed in a graphical user interface running on an intemet browser. In another embodiment, the portion of the advertisement campaign information is displayed in a stand-alone application running on a user device. No. of Pages : 115 No. of Claims : 32
Applicant
1)YAHOOL, INC
:701 FIRST AVENUE, SUNNYVALE, CA 94089, USA. U.S.A.
Inventor
1)COLLINS, ROBERT, J 2)APODACA, PAUL, JOSEPH 3)JONES, CLAUDE, III 4)WAND, ADAM, J
International Info
Classification: G06Q 30/00
Publication Number: WO 2007/016042 A2
Application Date: 2006-07-25
Priority Information
60/703,904 U.S.A. 2005-07-29