ASSINGNING TEXTUAL ADS BASED ON ARTICLE HISTORY
Application 2587/DEL/2004 published 2006-11-17, filed 2004-12-29
A method of selecting textual advertisements for display on a web page based on user history. In the method, a user accessing a web site is identified. Keywords in articles displayed on web pages viewed by the user are identified and stored in a user profile. The advertisements displayed on a current user selected web page are based on keywords from the articles viewed by the user in the past that are stored in the user profile.
Applicant
1)MICROSOFT CORPORATION
:ONE MICROSOFTWAY, REDMOND, WASHINGTON 98052, UNITED STATES OF AMERICA U.S.A.
Inventor
1)JOSHUA D. PETERSEN 2)PETER E. ROSSER
International Info
Classification: G06F15/16
Priority Information
10/749462 U.S.A. 2003-12-30