BigPatents India

Users can readily access to varieties of information provided by an advertiser, and the advertiser can put a highly effective advertisement. A network advertisement system comprises a server device (20) for transmitting an advertisement image file (5) and a terminal (30) for receiving the advertisement image file (5) and presenting it to a user both connected to a network (10). The advertisement image file (5) additionally contains information including one or more pointers of a relevant file (11) relevant to the advertisement. When the advertisement image file (5) with the information is accessed after the file (5) is stored in a local file device of the terminal (30), transmission of the relevant file (11) to the pointer of the relevant file (11) contained in the advertisement image file (5) with the information is requested, and the relevant file (11) transmitted to the terminal (30) in response to the request is executed by the terminal (30). Drawing Sheets. 14 Total Pages: 43 (FIG.02)