BigPatents India

An AM/FM radio device with bi-directional communication for making a broadcast AM/FM radio an interactive bi-directional communication device. Users can signal their desires, intentions and choices using the simple intuitive interface of a device called WaveLink, that is added on to a regular AM/FM broadcast radio. This device has a way to detect the station that the user is currently listening to. It also provides a way for the advertisers to advertise for a particular product and give the users an instantaneous option to press a designated button on their WaveLink to get this product sent to them right away. It also makes possible a broadcast auction, where the auctioneer is on the radio and users send in their next bid by pressing a designated button on the WaveLink. The device has WaveLink that is an electronic device added on to a regular AM/FM broadcast radio, and WaveLog consisting of a base station for receiving these signals over a pager network and software designed to interpret the signals from the WaveLink devices and match them to their "broadcast context" to derive the intentions of the users. WaveLink sends an encoded form of messages over a pager network indicating users choices. WaveLog consists of a base station receiver for WaveLink signals and software for matching these signals to vendors & targets.